The Subtle Art of Connecting: Medium

One of the reasons that groups of people are able to bond together is because of the shared culture that they have created. This culture is essentially an invisible presence that contains knowledge about what a particular group values, how they conduct themselves, and where they want to go.

Movements have a culture. Companies have a culture. Families have a culture.

It’s the glue that binds us together. It’s what adds context to our discussions, it’s what inspires us when no one is looking, and it’s what moves us to action.

That’s not everything, though. It’s also what divides us. In fact, most cultures are built around distinctions. They highlight what it is about them that is different, and they then use these differences to attack each other.

In large groups, with mature cultures, this is more prevalent than in small groups, with blossoming cultures, which explains my distaste for the former.

The interesting thing, however, is that individual relationships have a culture, too, and a connection is about nurturing that. And the beauty of a culture between individuals is that it doesn’t have the downside of group cultures.