Fascinating article on the rebirth of a town in NY and its “curators”.
Excerpt: He knew this required courting a new breed of visitors: weekenders, artists and escapees from New York City’s high rents. But as a high-school dropout who made his money manufacturing grocery store equipment, he didn’t know how to find them.
Then a friend introduced him to DVEight, a regional magazine named for eight towns in the Delaware Valley that describes its audience as “a stylish and sophisticated readership interested in exploring modern rural life.”
These were precisely the people Mr. Resnick wanted. And so he hired the magazine’s editor in chief, Nhi Mundy, 39, to be Mountain Dale’s “town curator.” Ms. Mundy’s role is to turn Main Street into a living version of the magazine. “If a museum does it, why can’t I do it?” Mr. Resnick said.